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How to Start a Food Truck Business in Malaysia: Essential Steps for Success

Updated: May 8, 2023


Are you passionate about food and want to turn your hobby into a business? Starting a food truck business can be a lucrative venture if done right. With the growing demand for convenient and affordable food options, food trucks have become a popular choice for entrepreneurs looking to break into the food industry. In this article, we will provide you with a step-by-step guide on how to start a food truck business and achieve success.


Market Research and Planning - Food Truck Business Malaysia


Before diving into the food truck business, it's crucial to conduct thorough research and planning. Start by identifying your target market and the type of cuisine that you want to serve. Then research your competition.


Important steps:

  • Identify your target market: Determine who your potential customers are, their preferences, and where they are likely to be located. This information will help you identify the best places to park your food truck and what kind of menu items to offer.

  • Research your competitors: Check out other food trucks in your area and see what they are offering and how they operate. This information will help you identify any gaps in the market that you can fill, and give you ideas on how to differentiate your food truck from others.

  • Develop your menu: Create a menu that reflects your target market's preferences and your own unique style. Keep in mind that food truck menus are typically smaller than restaurant menus, so focus on offering a few high-quality items that are easy to prepare and serve.


Determine Your Costs


Calculate the costs of purchasing a food truck, equipment, ingredients, and permits. This will help you determine how much money you will need to start your business and how much you will need to charge for your menu items to make a profit.


Important steps:

  • You can refer to this article to roughly know how much it costs to start a food truck business in Malaysia.


Choose a Name and Branding


Your food truck's name and branding are essential for attracting customers and building your brand. Choose a catchy and memorable name that reflects your brand identity and cuisine. Design a logo and branding that stands out and is consistent across all your marketing channels.


Important steps:

  • You can leverage on online design tool to design a logo for your business. There are many free tools, for instance: Canva.


Secure Licenses and Permits


One of the most crucial steps in starting a food truck business is securing the necessary licenses and permits. This includes business licenses and parking permits.


Important steps:

  • You can check with food truck rental company to know what are the licenses needed as well as how to obtain these permits with ease.


Find a Suitable Food Truck (Rent a Food Truck as an Option)


Finding the right food truck for your business is critical. It is also the biggest cost in starting a food truck business. You can either buy a new or used food truck or rent one. Consider the size, equipment, and layout when choosing a food truck. But most importantly, consider your cost.


Important steps:

  • Comparing the cost of renting a food truck or getting a new/used food truck.

  • If you still at the stage of validating the business idea, it is advisable that you to rent a food truck first.

  • The rental price in the market ranged from RM1700 – RM 3000/ month. It’s important to try to start with a lower price as you are testing out your business idea.


Equip Your Food Truck


Equipping your food truck with the right equipment is crucial for your business's success. You'll need cooking equipment, refrigeration, and storage space for your supplies and inventory.


Important steps:

  • Identify your power source: Depending on your food truck's power source, you may need to choose equipment that runs on propane, electricity, or a combination of both. Consider the equipment's power requirements and how you will provide electricity or propane to your food truck.

  • Purchase second hand smallwares and utensils: You will need smallwares such as spatulas, tongs, knives, and cutting boards to prepare your food. You can consider to buy second hand items for a start to lower down your startup cost.


Grow Your Business (Online & Offline Marketing)


Once your food truck business is up and running, it's time to think about growing your business. Consider expanding your menu, offering catering services, or try out a new location. Use customer feedback and sales data to identify new opportunities for growth.


But the most important step you have to take to grow your business is to do adequate marketing. Below are the important marketing efforts to take to ensure your business success:


  • Register you business with Google My Business: This free tool allows you to manage your business listing on Google, making it easier for customers to find you when they search for food trucks or the type of food you are selling in your area. You can add your business hours, contact information, and even post updates and photos.

  • Use location-based advertising: Consider using advertising platforms like Facebook or Google Ads to target customers in your area. You can create custom ads that appear to people within a certain radius of your food truck's location. You can pair special promotion with your ads.

  • Participate in local food truck events: Attend local food truck festivals or events to network with other food truck owners and attract new customers.

  • Use customer feedback to improve: Collect feedback from your customers and use it to improve your menu, service, and overall customer experience. You could offer a survey or comment card for customers to fill out.

  • Rotate 2-3 different locations to test out the best location for your type of customers. You can choose to settle down with the locations that bring you the most customers.


With these efforts, you will definitely see a growing business in no time. The ultimate strategy to achieve success in your food truck business, is to focus on marketing and improving the quality of your food offerings. Rather than spending your budget on purchasing a new food truck or kitchen equipment. Rent a food truck to start with.


In conclusion, starting a food truck business can be a rewarding and profitable venture if done right.



Talk to the Right Food Truck Rental Company for Insights


It's essential to conduct thorough research and get the right insights to start a successful food truck business. We have seen so many successful food truck businesses that even started selling franchise.


One way to get better insights of food truck business, you can get in touch with experienced food truck rental company as they have been dealing with many new food truck businesses.


With dedication and a passion for food, you can achieve success in the food truck industry.


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